It’s the end of the decade, and we all want to know what will change on Instagram.

Here are 5 predictions you weren't expecting to change or be added on Instagram:

1- Brand X Brand = Authentic Content

In 2020 we will witness brands collaborating with each other in order to drive traffic, improve sales and increase brand loyalty.

Knowing that, brand by brand partnership can double your organic reach without boosting and much cheaper than social media advertising.

In October 2019, H&M announced its latest designer collaboration with Italian couturier Giambattista Valli in a somewhat unprecedented fashion. This collaboration is somehow considered a strange collaboration for H&M knowing that it makes casual clothing, but it will let H&M tap into the Haute Couture focussed crowd.

 

 

 

 

 

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A post shared by H&M (@hm) on Oct 21, 2019 at 11:33pm PDT

2-Brands will continue to favor Micro Influencers on Macro Influencers

Lately brands are focusing on Micro Influencers because these individual's profile is followed by a niche or specific audience that a brand would want to target. Adding to it, brands can hire several Micro Influencers with different niche audiences to promote different set of products from different categories.

But by 2020 we foresee much closer relationships between brands and micro-influencers!

Because after the influencer marketing platform, Fohr analyzed influencers’ posts, it was micro-influencers who had the highest engagement rates (averaging at 7%) on their feed posts in 2019!

3- Words will speak louder than photos

Instagram was all about organized aesthetic and high quality photos.

That will change in 2020, as our feeds will be filled with an average caption length of 405 characters which averages out to be 65-70 words!

Influencers immediately adopted this method and started telling stories in their captions in order to maintain authenticity and to give great insight of their knowledge to their followers.

Take the example of the digital character and activist, Noonoouri. As she tried to raise awareness about the issue of animal hunting in Botswana in her caption.

 

 

 

 

 

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A post shared by noonoouri (@noonoouri) on Sep 16, 2019 at 2:54am PDT

4- IGTV will feature series videos

Brands started posting long videos as a part of their strategy to generate business leads.

IGTV is there to stay and after the recent improvements related to Instagram your Instagram audience can easily be matched with your IGTV content. It's time to jump on board the trend if you haven't already!

IGTV's advantage of Instagram Stories videos is that it can keep your content there for as long as you like, making it the perfect setup for a branded video series!

In response to their first IGTV post, Netflix got quite a positive response. The video, featuring Cole Sprouse from Riverdale series, has more than 1 million views. Netflix’s approach to IGTV has users talking which definitely has benefited the company.

 

 

 

 

 

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A post shared by Netflix US (@netflix) on Jun 21, 2018 at 5:14pm PDT

5- Instagram shopping will increase in 2020

To all brands on the web, Instagram Shopping is about to become big business.

To learn more about items, 130 million people tap an Instagram shopping post each month.

Instagram shopping posts are a great way for companies to highlight their goods and generate further sales.

Especially now, thanks to the latest Instagram checkout feature in 2019 that allows you to purchase products "directly" on Instagram without ever leaving the app!

There you have it all you need to be on top of your IG game.