1. Video Dominance

In the fast-evolving world of digital marketing, video content continues to reign supreme in 2024. Platforms like TikTok, Instagram, and YouTube are thriving, and video remains the most engaging format. While short videos are at the forefront, long-form content still has its place on platforms like YouTube and LinkedIn. Live streaming is also becoming more popular for creating authentic connections with audiences. Businesses should seize this trend by crafting short, attention-grabbing videos, creating engaging long-form content, and using Stories effectively.

2. Social Commerce on the Rise