Explore 9 logo types crucial for brand recognition and customer attraction. Uncover inspirational logo examples to ignite your own branding concepts. 

 

What Are the 9 Types of Logo?

Logotypes and Wordmarks
Lettermarks and Monogram Logos
Symbol Logos and Pictorial Marks
Animated Logos
Mascot Logos
Abstract Logos
Emblem Logos
Combination Logos
Dynamic Logos

 

1. Logotypes and Wordmarks

Lettermark logos, or monograms, condense a brand name into initials or a single letter for simplicity and recognition, particularly beneficial for businesses with lengthy names. These logos offer a sophisticated appearance on business cards and corporate branding. 

 

 

2. Lettermarks and Monogram Logos

Lettermark logos, or monograms, condense a brand name into initials or a single letter for simplicity and recognition, particularly beneficial for businesses with lengthy names. These logos offer a sophisticated appearance on business cards and corporate branding. 

 

 

 

3. Symbol Logos and Pictorial Marks

Symbol logos are simple graphic symbols that represent a brand, without using words. Some symbol logos directly show what the brand is about, like Shell's shell or Apple's apple. Examples of these include Instagram's camera, Nike's swoosh, and MasterCard's circles. Other examples are Starbucks' mermaid and WWF's panda logo.

 

4. Animated Logos

An animated logo adds movement to a brand's identity using animation or motion graphics. It can make a logo reveal more dynamic and engaging. Animated logos are useful in video ads, social media, and online platforms to make a brand stand out. Examples include Firefox's swirling fox tail, Amazon's arrow clicking, and animated logosfrom Google Chrome, PayPal, and Pinterest.

 

5. Mascot Logos

Mascot logos use a character or cartoon to represent the brand, making it fun and memorable. They create a strong brand persona that consumers can connect with emotionally. Sports brands often use mascot logos for team spirit, while others target younger audiences. Examples include Colonel Sanders, Michelin Man, Green Giant, Tony the Tiger, and mascots for sports teams like the Chicago Bulls and Baltimore Orioles.

 

6. Abstract Logos 

Abstract logo marks use shapes, colors, and lines to represent a brand in a unique and creative way. They're popular with tech companies and on social media because they convey innovation. Studies show they're effective in branding. Examples include Pepsi, Spotify, Slack, and the Olympic rings.

 

 

 

7. Emblem Logos

Emblem logos are old-fashioned designs where images and text are enclosed in a badge or crest. They're used by traditional organizations to show authority or prestige. Examples include Harvard University, Warner Brothers, and the NFL.

 

 

8. Combination Logos

Combination logos blend text and pictures for a complete design. They're a clear and effective branding strategy. Examples include Pizza Hut, Lay's, and Dove.

 

 

 

 

9. Dynamic Logos

Dynamic logos are flexible designs that can change while still being recognizable. They're a recent trend in logo design. Brands like Airbnb, Apple, Nickelodeon, Meta, and MTV have used dynamic logos to add creativity and innovation to their campaigns.