In our previous technical blog we talked about “The Definitive Marketing Campaign Guide for Social Media”. In today’s blog we will clarify the key steps to create a social media marketing campaign.

A social media marketing campaign varies by industry, social media platform and type of campaign.

The three major steps to focus on for your  social media marketing campaign include:

1- Investigating your competition

2- Designing your strategy

3- Advertising your content

1- Investigating your competition

First thing first, while planning your social media marketing campaign, it is crucial to examine your competition.

Important questions to consider during this stage:

1. - Which companies similar to your business have successful social media accounts?
2. - Do these companies host contests or giveaways?
3. - What is their engagement rate per post?

By asking these 3 questions you’ll have a clear idea about your industry on social media. However, it is also important to look for inspirational accounts on Instagram to get a clear idea of what works internationally and what doesn't. Furthermore, these inspirational accounts can be taken as reference to design your future social media posts.

2- Designing your strategy

Second , you need to design your strategy to determine your target audience and set your campaign goals.

Important questions to ask while determining your target audience:

1. - Who are you trying to target?
2. - What goals did you set for your campaign and target audience?
3. - How can you entice engagement with your target audience through your social media campaign?

It is highly important to create content and a call to action specific for your target audience. Since they are your future clients, if you fail to come up with the suitable content and message they will likely scroll and not click on your post.

Determining what’s the best content and message for your target audience can be frustrating. Here are some key pointers to use when creating a campaign for our clients:

Be informative in your posts

Why would a user be interested in your post if you're not informing them about the benefits of clicking on your post. A perfect example is the competition we did for “YeeHwa” by asking them a question and providing details about the competition in the caption.

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Yee Hwa Restaurant (@yeehwadoha) on Jun 28, 2019 at 3:09am PDT

Consider latest trends Considering trends and using them in your campaign will increase users’ interest and he will likely click on your post and view more. An example would be another post from “YeeHwa” where we followed the latest Instagram trend and used it while designing the post.

Engage with your audience

A post wouldn't achieve results if you don't respond to all the questions of your audience. Since sometimes the message would be unclear and people would want to elaborate more.

Determine your ROI from the campaign strategy

A campaign with no leads or real conversions is a failed campaign. To know the results of your campaign’s level of success, you can use analytical tools like Facebook’s “Ads Manager” to see the link click and cost per click of your campaign.

3- Advertising your content

Last step is promoting your social media marketing campaign in order to reach more people. Have in mind the following key methods to promote your campaign:

Have one consistent message throughout your campaign

Including different messages in your campaign will confuse your audience. A consistent message repeated on different platforms is more likely to be remembered since your audience will see the same message over and over, which will allow them to register the message. An example would be the “Look like yourself” campaign we did for “Hala Ajam” where we included the message on every photo we posted during the campaign.

 

 

 

 

 

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A post shared by Hala Ajam (@halaajam) on Sep 8, 2018 at 10:23am PDT

Distinguish between promotable posts and non promotable posts

Running multiple promotions in a single week would be bombarding your audience. It is important to balance between promotable posts and non promotable ones to achieve better results and not seem spammy to your followers.

Create a unique hashtag for your campaign

Every social media campaign should have a unique hashtag that will motivate users to use them in their posts. Furthermore, hashtags allow your team members to keep track of interactions. An example would be Hala Ajam’s “#BeautyIsIn” campaign, dedicated towards empowering women from all over the world. #BeautyIsIn was a collaboration between Ajam and a host of regional and international renowned makeup artists.

 

 

 

 

 

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A post shared by Hala Ajam (@halaajam) on Mar 7, 2019 at 10:00am PST

There you have it, everything you need to  start creating your own social media marketing campaign.