2020 has taught us a lot and it definitely made businesses reconsider their marketing budget division.

Brands started investing their time and money on social platforms like Instagram, Facebook, and Tik Tok. However, the majority of the brands forgot one key platform named “Pinterest” to boost their sales and build awareness.

Pinterest is a forum you may want to consider when deciding on the components of your social media marketing plan.

What is Pinterest?

Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. With billions of Pins on Pinterest, you'll always find ideas to spark inspiration.

When you discover Pins you love, save them to boards to keep your ideas organized and easy to find. It's important to remember that Pinterest has both personal and business accounts.

A business account gives you access to Pinterest Analytics as well as other features including a visual search tool, a native video player, and the ability to run Pinterest ads if you want to, making it suitable for marketers.