Today, Social Media Advertising became an important tool for businesses, since it utilizes user information to serve highly relevant advertisement based on their interactions within a specific platform.

Additionally, social advertising can provide huge increases in conversions and sales along with lower costs.

Here are 5 tips to create engaging social media ads:

1-Think about what you want to achieve

Before promoting an Ad you should make sure to focus on what you want to achieve. Do you want to get a higher reach or more followers? Send traffic to your website or maybe convince them to shop online through your Instagram profile.

In any case, you need to keep in mind that each social media platform has a different audience. What works on Instagram may fail on Facebook. That’s why you meticulously need to study each audience separately before designing and targeting your ads.

2-Choose your Ad format

Deciding on which Ad format to use may be a bit frustrating since Instagram and Facebook have plenty of Ad methods such as Instagram Stories, video ,carousel Ads and photo, collection or Facebook Stories Ad posts, you can use to promote your posts or products.

Moreover, as audiences differ from one platform to another, creating different fun and unique posts for the various platforms has proven to be more effective. Be careful not to duplicate the content in your Ads.

3-Use videos for better results

Video Ads will definitely help your business stand out. The majority of social media users prefer videos over any other format. Considering videos are shared more than photos, investing in video Ads will surely drive higher reach and traffic to your page.

But be aware, creating shorter video versions rather than longer ones will give you better results. Users have a tendency to get bored and skip through longer videos, moving on to another. That’s why creating a 15 seconds video with an attractive design and catchy message is the golden key to drive users to your page, hence increase their proneness to buy your product.

4-Include a Call-to-Action button

The most effective Ad is the one that has a great caption and a straightforward Call-to-Action button.

Suppose you want to use your ad to inform your audience about a special offer, a new product launch or an event, you will need to have the right call-to-action button to guide them into discovering more about the ad or offer.

Additionally, Instagram stories have great tools that call for action like gifs and stickers that help direct your viewer’s eyes to where they should be clicking or swiping!

5-Design your Ad according to the right size

Finally, when everything is done the last step you need to do is check whether the size of the ads fits the different platforms’ requirements you want to promote it on.

Your ad can perform much better if it’s appealing to the eye and has the right size. For example on Instagram the regular post dimensions are 1080 x 1080 pixels, while the Instagram story dimensions are 1080 x 1920 pixels.

On the other hand a regular Facebook post’s dimensions are 1200 x 630 pixels, while the Facebook story dimensions are 1080 x 1920 pixels.

Many businesses are making billions out of social media, it all depends on what message you deliver and how you deliver it.

Stay tuned for our next article!!