Discover five design trends that will define print, online, and branding projects in 2024.

What Are the Biggest Design Trends for 2024?

AI Design
Quiet Luxury
Hyperreal Photography
Nostalgic Color Palettes
Condensed Serif Fonts

1. AI Design

AI is revolutionizing design, shaping trends and approaches. It's already a common tool in graphic design and photography, influencing aestheticsand creating hyper-real images. Brands are adopting AI-generated assets for a futuristic look.

2. Quiet Luxury

"Stealth wealth" is a rising fashion trend focusing on understated luxury. It's seen in clothing, accessories, graphic design, and branding. This style emphasizes high quality, timeless pieces without logos or flashy elements. Achieving this aesthetic requires attention to subtle details and neutral colors, conveying exclusivity and sophistication.

3. Hyperreal Photography

In 2024, brands are embracing hyperreal photography inspired by AI, creating ultra high-definition images with a liquid-like texture. These photos stand out on landing pages, posters, and banners, drawing viewers in with their eye-popping appearance. Achieving this look requires high-definition technology or image enhancement techniques, and can also be found in stock photos with sharp, glossy details.

4. Nostalgic Color Palettes

The Spring/Summer 2024 fashion shows embraced vibrant pastel colors, offering a lively alternative to the quiet-luxury trend. Inspired by personal expression and freedom, these colors reflect a nod to the optimistic hues of the 1950s. Brands are encouraged to experiment with a spectrum of bright pastels to create a balanced, Mid-Century aesthetic in their designs.

5. Condensed Serif Fonts

In 2024, serif fonts are the go-to trend for graphic designers and social media marketers, aligning with the elegant and understated vibe of the quiet-luxury trend. Condensed serif fonts offer a hint of 1970s nostalgia without feeling outdated, and they pair well with lifestyle or fashion imagery. Adding a pop of neon or bright pastel color can add a modern twist to this vintage-inspired aesthetic.