1 - Introduce yourself:
Serge Trad, Creative Director at Addmind Hospitality Group, leading F&B company in the MENA region, motherbrand of WHITE Dubai, world’s 20th club. I blog on espressopatronum.net, mostly about food and travel, and I dedicate my Instagram to making my basic iPhone travel photos, insta-worthy. I also consider myself a very big Potterhead (Harry Potter fan).
2 - Which artists inspire you and why?
Takashi Murakami, Banksy, Jessica Walsh & JK Rowling.
3 - What’s the most important thing to know about you? (3 most important things, not necessarily related to work)
Work, family, making time for self-care.
4 - What qualities and skills should a designer have?
Patience and perseverance. Designers tend to lose patience and react abruptly when asked for anything that goes against their personal design views. I believe in our time and day, the world is very much service-oriented, and having patience and a “thick skin” are key for career growth.
5 - What are you most proud of?
I’m not proud of any specific project in particular, I just feel really grateful to see my hard work put to good use on brands that have acquired international recognition. It taught me that with a little bit of planning and perseverance, anyone can reach all of their goals.
6 - What advice would you give for a young designer?
As Winston Churchill said “success is going from failure to failure with no loss of enthusiasm”. I invite young designers to learn more about perseverance as it is the only way out of our stressful world.
Bobolink is the master crafter of strategic and creative marketing services. We deliver an impressive, memorable and unique experience, thanks to an avant-garde thought process coupled with the implementation of the latest technologies. We adopt a user-centered approach to bring business to life.