31/08/2018 by BOBOLINK
Designing the identity of a brand is meticulous work that combines understanding the vision, values and dynamics behind the service.
WeTrade - based in Qatar- is a prominent name among the suppliers of construction materials.
Bobolink was tasked with creating a new image that solidifies the brand.
Starting with the typeface, we lifted the letters to give them a more prominent and stronger feel. We also made use of the initials to create an emblem derived from the glyphs.
In terms of colors, we kept the "maroon" used in the original logo. The maroon from Qatar’s flag gives it a touch of a Qatari authenticity, along with a light shade of grey for formality and sophistication.